Your testing ceiling: let an ad set spend 3–7× this number before deciding to kill it.
Profit per deal is the cash you collect minus commission and delivery cost; with the retainer on, the retainer months are added at their own delivery cost. Break-even is where those profits cover your ad spend plus overhead. Working back through your close, qualified and show rates gives the most you can pay per booked call. The status compares your current cost per call with the maximum you're viewing.
Paying more than this per call?
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