What one borrower call is worth to your lending book

Booked calls = ad spend ÷ cost per booked call. Loans funded = booked calls × show rate × share that get a term sheet × share of term sheets that fund. "Fees at closing" counts only the origination fee on each loan. "Lifetime value" adds the yearly interest margin for the years the loan stays on your books, times the number of loans a borrower does with you. Total cost = ad spend + Leadfins fee + setter for the campaign. Every input is an estimate: replace the defaults with your own numbers.